Couples are always looking for companies based on recommendations from other couples. The more new and more recent comments you have, the more confidence you will show.
Vendors with more than 5 star ratings appear as <<Highly Recommended>>.
Ask for new reviews, the newer the better.
All comments received must be 5 stars to increase your score.
The score is determined by an algorithm based on comparison with other companies in the same category. Be the one with the most and best reviews. And it is calculated using Bayesian weighted averages. This is a standard method that provides a more objective assessment.